Starting up

Upstart was founded in 2015 by Rob Nathan

Rob is CEO and Founder of startup Australian Tenders with over 30 years experience in tech. He is passionate and committed to supporting emerging WA startups, and has worked alongside other leaders in the space to build a bigger, stronger and more active innovation and investment startup ecosystem in WA.

Rob Nathan
Rob Nathan

2015

Upstart Investments, together with Spacecubed, founded one of the first seed accelerators in Aus in 2015, Amcom Upstart.

Rob Nathan speaking at the Vocus Upstart AcceleratorRob Nathan and friends at the Vocus Upstart AcceleratorRob Nathan, Brodie McCulloch and Tony Grist at the Vocus Upstart Accelerator

2016

Amcom morphed into Vocus Upstart in 2016. We provided 15 startups with seed capital and an extensive three-month mentoring program based on the Techstars playbook.

2017

Rob became involved as a mentor in the Plus Eight Accelerator Program.

2019

Upstart founded Freo Startup Fest in partnership with Charlie Gunningham and Paula Taylor as a cornerstone event of Curtin University’s West Tech Fest. Freo Startup continues today as one of West Tech’s most popular events.

Paula Taylor
Charlie Gunningham

Freo Startup continues today, as one of West Tech’s most popular events.

2019
2024
2019
2024

2019

Rob was awarded the Pearcey WA Entrepreneur of the Year for his work with Australian Tenders, Vocus Upstart Tech Accelerator, eGroup, mentoring and advisory, and several angel investments.

Rob Nathan giving a speech at the 2019 Incite Awards
Rob Nathan, Serena Nathan and Matt MacFarlane at the 2019 Incite Awards

2021

Launched West Tech Investor Network together with Larry Lopez, Tash Teakle and Andrew Outhwaite.

Andrew Outhwaite
Tash Teakle
Larry Lopez
The West Tech Investor Network's members and first three awarded startups holding their prize cheques.
The West Tech Investor Network's members and first three awarded startups holding their prize cheques.

2023

The West Tech Investor Network expanded to ~20 investors looking to make investments of $50,000-$100,000 in early-stage technology companies who are looking for pre-seed or seed funding.

2024

The West Tech Investor Network became the Curtin Angel Syndicate, providing a mechanism for the founders to access capital from angel investors drawn from the Curtin community, and for prospective investors to gain an education around the process of angel investing. Rob is the Syndicate Lead.

The West Tech Investor Network's members and first three awarded startups holding their prize cheques.
The West Tech Investor Network's members and first three awarded startups holding their prize cheques.

2025

Launched the Plus Eight Syndicate together with Brodie McCulloch (Spacecubed) an Tracie Clark, a powerful gateway for sophisticated investors to gain early access to some of Western Australia’s most promising startups.

Tracie Clark
Brodie McCulloch

We continue to support WA’s startup ecosystem through mentoring, investing, advising, and championing early-stage technology companies.

Rob Nathan
Rob Nathan

Rob Nathan

Lead Investor & Mentor
David Wilson
David Wilson

David Wilson

Mentor
Josh Ellis
Josh Ellis

Josh Ellis

Investment Analyst
Claudia Nathan
Claudia Nathan

Claudia Nathan

Design + Development